Ford has joined car-sharing in Europe, a service which is expected to see high demand by the end of the decade.
Ford is the latest automaker entering the service, joining rivals such as Toyota, VW, Daimler and PSA Peugeot Citroen, all aiming towards a share of the sector, which analysts predict will reach 15 million European users by 2020 from the current 700,000. France, Germany and the UK are forecast o account for 60% of the market and one in three vehicles will be powered batteries instead of internal combustion engines.
“As a company, we are committed to a collaborative and integrated approach to future mobility, and the Ford2Go service is another significant step in exploring exactly how that future could look,” said Ford of Germany Chairman Bernhard Mattes.
A study shows that more than 40% of car owners who consider joining a car-sharing program will also consider selling their own vehicles. A survey sponsored by Ford shows that 56% of Europeans said that they would consider car-sharing. Currently, European car ownership averages around 420 vehicles per 1,000 citizens.
“While this could mean reduced vehicle numbers, automakers in Europe have understood the need to be proactive. They are offer mobility services so they are still able to make revenues by selling these services instead of products to existing and new customers,” said Frost & Sullivan senior automotive consultant Vishwas Shankar.
Ford joined the car-sharing service with its Ford2Go business model, which links Ford of Germany with the automaker’s dealers in Germany. The business model will start from the second quarter of this year and more than 500 vehicles will be available from 50 dealerships by the end of 2013.