Ford will take advantage of the UEFA Champions League soccer final this month to launch its new pan-European advertising campaign aimed at highlighting its affordable and user-friendly technologies.
By taking advantage of this year’s UEFA Champions League soccer final to promote and launch its new pan-European advertising campaign, the automaker also launches its multi-faceted marketing overhaul which it hopes will end the profitability and sales slump on the continent.
“It will allow the perception of the Ford brand to be much more differentiated from our competitors,” Elena Cortesi, Ford of Europe director of earned and social media, told Automotive News Europe.
The campaign will present a technology for each model, such as the Fiesta subcompact which offers the option of linking a smartphone to the Sync communications and entertainment system. By this campaign the company hopes to reach young buyers and women, because are the customers more inclined to change their brand option, according to Ford of Europe Vice President of Marketing Gaetano Thorel.
In September, Ford announced at an event in Amsterdam its plans to install Sync in all new cars by 2015 and in the B-Max, Kuga, C-Max and Fiesta by the end of this year.
“Sync is a competitive advantage unique to us. None of our competitors in Europe have it,” Raj Nair, head of global product development, said at the event. He also talked about the introduction of the MyFord Touch screen in the forthcoming Mondeo mid-sized model line, saying it would “replace many of the traditional buttons, knobs and gauges.”