Ford likely to discontinue the Ka, executive says image

The Ford Ka is likely to be discontinued after the current generation reaches the end of its lifecycle, a Ford executive said.

According to a report from Autocar, which quotes Ford of Europe design boss Martin Smith, the Ka doesn’t make any profit at all and doesn’t fit in the carmaker’s global “One Ford” ambitions.

“It won’t pass a US crash test, it was designed too narrowly to suit European tastes and it’s only built in one place. It’ll get a light mid-life refresh but, as things stand, I can’t see a life for the car much beyond that,” Smith was quoted as saying by Autocar. Despite the limited possibility of a third-generation Ford Ka, Smith hinted that there is a lot of interest internally to develop a more diverse range of superminis that could help Ford of Europe become profitable again.

„Alan Mulally’s favourite kinds of car of the moment are small cars with global reach that we can create a high yield from. The Ecosport is the perfect example: it’s simple, cheap to make and could sell the world over,” Smith added.

The second-generation Ford Ka was launched in 2008 and is being built by Fiat at its Polish plant in Tychy. The Ka is mechanically identical with the Fiat 500.