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Ford Mustang: 50 years of great product placement

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Ford Mustang: 50 years of great product placement

Ford, the No.2 US automaker celebrated the original pony car – the Mustang – as it turned 50 years. Besides being featured during the 2014 New York auto show, the all new 2015 model was also put on the Empire State Building.

The engineers managed to get the muscle car on the 86th floor observation deck of New York City’s iconic skyscraper by painstakingly reassembling a yellow tinted Mustang in a repeat of a 1965 feat. Talk about great product placement. With that idea in mind, let’s revisit some of the iconic car’s most famous retro product placement stunts.

James Bond movies – In 1964, 1965 and 1971 the Mustang paired with the equally iconic British secret agent as the series gained in popularity. The first appearance was in 64’s Goldfinger, which coincided with the car’s debut. Still, the 007 agent – impersonated back then by Sean Connery – managed to get behind the wheel of the Mustang only in 1971’s Diamonds Are Forever during a car chase on the Las Vegas Strip.

The FBI series (1965-1969) – Made by ABC, the series ran for nine seasons and Ford gave them the vehicles for the entire length of the show, with star Efrem Zimbalist Jr. driving a host of Mustang convertibles throughout the first four seasons – enough for us to see the ‘Stang morph into a true muscle car.

Bullitt (1968) – Any true car fan knows the iconic chase. Steve McQueen, playing a San Francisco police detective who drives a Mustang – is, more than 45 years later, still associated with the green Mustang and the incredible – for the time – chase.

Hawaii Five-O (1970 and 1973) – The Mustang made a fan favorite appearance in two highly rated episodes – with Ford’s muscle car used by the story villains in order to escape from Steve McGarrett & Co. While Ford supplied the cars in the original series, now a 2010 remake of the show stars General Motors cars and trucks.

Via Forbes

by Aurel Niculescu (my Google+) - Wednesday, April 23rd, 2014 - filed under Ford, News, Other. Image credit: .
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