Ford Names Matt Bradley New President for Southeast Asia image

Ford names Matt Bradley the company’s president of Association of South East Asian Nations, effective August 1st.

Matt Bradley is currently Ford’s vice president of sales, service and distribution for Asia Pacific and Africa, and he will replace Peter Fleet, who was been named vice president of sales for Ford Europe.

“Matt’s leadership will be a key ingredient to continuing the successful product-led transformation across our ASEAN markets,” said Joe Hinrichs, Ford group vice president and president of the Asia Pacific and Africa region.

As Bradley supervised and helped in the development of the plan currently driving the company’s ASEAN growth, he is aware of Ford’s future plans and what it needs to continue driving its momentum. Bradley is now in charge of growing and managing the integrated operations in Ford’s ASEAN markets, including Indonesia, the Philippines, Vietnam, Malaysia and Thailand.

Earlier this month the company announced it will cut 400 jobs in Australia, and decrease production to jut 33,000 units annually. The company recently received $34 million from Federal Government to continue production of the Territory and Falcon in Melbourne. Although the company has many challenges ahead in the following four years, it will try to focus on the Australian business.