With the second-largest US automaker not expecting to be in the blank in Europe this year, the Ford of Europe unit has high hopes on delivering on its busy schedule to diminish losses and ramp up to the point of making a profit since 2016.
Ford of Europe’s busy schedule for 2015 will have among its highlights the introduction of a new generation of the Galaxy large minivan, the official sales start for the first specifically-built European version of the Mustang sports car and the product offensive that supports the launch of the Vignale upscale trim line. According to Jim Farley, the new Ford of Europe chief executive officer, the company’s moves for 2015 reflect “a more emotional and upmarket vision for Ford products in Europe,” with the new seven-seat Galaxy topping off the extensive minivan range of the automaker – one of the biggest in the region from any carmaker. The Galaxy has reached the fifth generation, and as always is a larger variant of the family-oriented S-Max, set to appeal business customers – it’s also built on the same CD platform as the S-Max and Mondeo midsize model. All three are produced in Valencia, Spain, taking up the place of the previous production site of Genk, Belgium, which was shut down.
The Ford minivan range in Europe is comprised of the B-Max subcompact, the C-Max and Grand C-Max compacts and the large S-Max and Galaxy models. Thanks to the extensive minivan lineup, Ford now comments a large chunk of the European segment. The company’s other important launches for the year include the new-generation Mondeo midsize car, offered for the first time in a gasoline-electric hybrid declination and the introduction of the Vignale upscale trim line, set to rival Renault’s Initiale Paris.
Via Automotive News Europe