Ford marked today, April 3rd, the opening of its $450 million factory in Thailand, which is part of its strategy to boost sales in Asia.
The 215,000-square-foot facility is the company’s second plant in this country and one of the eight new facilities Ford plans to open by in the next 3 years across the Asia Pacific and Africa region as part of its global expansion. Next month the Thai plant will begin production of the new Ford Focus, which is already being manufactured at five other Ford facilities around the world.
“The opening of this new, world-class facility is the latest example in our aggressive growth plan for this region, which represents Ford’s largest industrial expansion in half-a-century,” said Joe Hinrichs, president of Ford Asia Pacific and Africa.
The company plans to launch by mid-decade 50 new cars and powertrains in Asia Pacific and Africa. Besides India and China, Thailand is one of Ford’s key global production and export hubs. With an initial production of 150,000 units, Ford Thailand Manufacturing increases the company’s annual capacity in the country to 445,000 units, making Ford one of the largest producers and exporters of vehicles in the country.