From March 8th, Ford Motor will begin to send to more than 300, 000 owners of the Ford Explorer, Edge, Focus and Lincoln MKX, USB flash drives with new software which will help them fix problems with MyFord Touch and MyLincoln Touch systems.
“We know that there’s a group of customers that reported that there were features of MyFord Touch that were not working properly and we’ve taken that feedback seriously,” declared Derrick Kuzak, Ford’s product-development chief. “We expect these improvements will put us back on track in the quality rankings.”
Ford reached the 10th place Consumer Reports annual Automaker Report Cards last month, from 5th place a year earlier, because of glitches with the touch screens controlling audio, phone, climate and navigation systems. In October 2011, Ford fell to 20th from 10th in annual reliability rankings from Consumer Reports.
The new software, aimed at preventing system crashes, can be installed by consumers themselves in about 60 minutes or they can take it to a dealer for assistance. Although Ford announced in November 2011 that the installation time would be 45 minutes, the company added more content and changed additional screens and functions in response to feedback received from 1,700 employees and dealers.