There are certain times when size does matter – for example in the case of Ford’s record for the biggest billboard in the world, officially certified by Guinness World Records.
The 5,265 m2 advertisement – which is according to the company the size of around 20 tennis courts – has been produced in honor of the new Ford EcoSport sports utility vehicle (SUV) and was plastered all over the Espana Building in central Madrid, Spain. Naturally, a Guinness World Records official adjudicator was on site to certify the 2,000 kg installation and verified the Largest billboard Guinness World Records official attempt as a successful one – the previous record that was established in Dhahran, Saudi Arabia, was superseded by 241.93 m2.
“Our Guinness World Records title for the Largest billboard demonstrates the creativity that drives our company,” said Elena Burguete, director of Marketing, Ford Spain. “Ford’s message is ‘Go Further’, and that’s what we aimed to do with our campaign for the launch of the new EcoSport. It’s a great way to deliver the message ‘Life is out there, are you?’ to as many people as possible, right in the heart of Madrid.”
The billboard will try to withstand the nature’s well-known temper until the end of February, and afterwards will continue its life as a donation to the Apascovi Foundation employment center for people with disabilities, where all materials will be given a new meaning in life – yes, they will be recycled and repurposed.