Ford of Europe plans to bulk up its lineup as it expects the auto market here to soon recover.
This strategy has been used by Ford Motor in the US during the 2008-2009 recession. Barb Samardzich, Ford of Europe’s head of product development, said that the automaker expects the European market to begin recovering and wants to be prepared to gain share in the revived market.
“It’s the same exact strategy as in North America: to make sure that our portfolio was the best ever when the economy turned around,” said Samardzich.
Stephen Odell, president of Ford of Europe, said that the automaker has updated its strategy for portfolio expansion. Last year Ford announced its plans to introduce 15 vehicles in the European market in the following five years. Odell added that Ford has increased the number to 25 vehicles, which will be new vehicle generations or lineup additions, but not variants.
Barb Samardzich considers that the process of adding new models will be simplified thanks to the automaker’s One Ford drive which will uniform powertrains and platforms globally. For example the company managed to move the EcoSport compact crossover, built in India, to the European lineup in 18 months. The EcoSport will be manufactured in Russia and will hit the European showrooms later this year.