Ford said that this month it plans to surpass its full-year record for hybrid sales in the US, relying on high demand for the C-Max and Fusion models.
In April, hybrid vehicle sales for Ford reached a new monthly record with 8,481 units sold, bringing the total so far this year to 29,561 units, according to Erich Merkle, U.S. sales analyst for Ford. The automaker’s previous record was set in 2010 with 35,496 units sold. CEO Alan Mulally relies on the new C-Max hybrids and electric versions of its redesigned Fusion sedan to outsell Toyota, whose Prius has been the leader in the segment since 2000.
“We’re turning, conquesting and growing our sales the fastest in the largest hybrid markets in the country,” Merkle said yesterday in a telephone interview. “Sales of gasoline- electric Fusions beat the Camry hybrid in April, and the top four markets for Fusion hybrids this year are Los Angeles, Washington, D.C., and San Francisco.”
In April sales of the Ford Fusion hybrids increased five times to 3,989 units, while Toyota Camry hybrid sales dropped 26% to 3,257 units. Toyota reported Prius hybrid sales down 21% in April to 19,889 units and 12% so far this year to 75,613 units.