Ford prepares for new F-150 introduction with price increases image

Yesterday orders from US and Canadian dealers for the all-new 2015 Ford F-150 were opened. The automaker also operated some price increases, justified by the new standard features – not the new, aluminum construction.

The No.2 US automaker is going through a never before seen global product offensive that has weighed down on its profit and needs its key model to be a thriving success. The F-150 is among the key profit drivers at Ford, also counting as North America’s best selling vehicle for the last 36 years.

Last week, Ford’s newly appointed chief executive Mark Fields commented on the model’s introduction, saying the timing moves according to schedule for the first sales of the new F-150 later this year. He added that he was also confident that early adopters will not face major issues. Usually, when sales of a new generation vehicle start, some models have quality problems and people tend to stay away from the first batches of cars.

The most ordered versions of the pickup – the XL work truck and the highly popular XLT saw a modest price increase of $395 over the outgoing comparing version of the F-150. The F-150 XL starts at $26,615 including destination charges, while the XLT goes from $31,890. The biggest hike was for the top of the line King Ranch F-150 – up $3,615 to $49,460; and the Platinum that climbed to $52,155.

Via Reuters