The second largest US automaker aims to expand its local market share in the country, readying the introduction of four new car models in the next 18 to 20 months.
In addition to the new releases, the boss of the local Indian division also said the carmaker will seek to further expand its locally made parts base to decrease the cost of its cars sold there. India’s economy dipped to a decade low the last fiscal year, but a more stable political situation led to recovery in the last four months. Naturally, Ford, Volkswagen, General Motors and other global carmakers are now adding new car models in the hope of an increased demand in India. The country, according to IHS Automotive, could see deliveries rising 5 to 10% this fiscal year and could move to become the third-biggest passenger car market globally by 2018.
“Within the next 18-20 months we plan to launch four new models in India,” said Nigel Harris, president of Ford India.
Details of the models to be launched were not offered, though the compact version of its Figo car, already on sale in India, seems to be the first of the four new cars to be offered. Also, the head of the Indian unit commented a launch schedule of eight new models by 2015 – unveiled back in 2010 – saying the economy slowdown and the lagging sales have moved up the date: a couple of the models will be deferred by a couple of years.”