Ford prospers among high-tech neighbors image

The American automaker Ford Motor Company seems to bloom at an address in Silicon Valley due to the technological expert neighbors staying there.

The auto brand has recently opened a Research and Innovation Center in Palo Alto, California, in a location inhabited by Google, Tesla, Skype, Nest, Hewlett-Packard, Apple and the Stanford University.

There is early evidence that shows the impact of being part of such a tech environment on Ford’s employees, products and the speed to market, with an influence also on the perception of Ford both on the inside and outside of the company.

“We will have one of the largest automotive presences in Silicon Valley by the end of the year. We really want to be part of the community. We view ourselves both as an automotive company and a mobility company,” stated Ford’s CEO, Mark Fields.

This Ford facility has seen the biggest number of patents for every employee, with partnerships being formed with non-traditional suppliers. Because of that, Ford is looking to forward this energy and results into other facilities like the one in Dearborn.

Silicon Valley is a place dedicated to free thinking and entrepreneurship, an incubator for start-ups, attracting people fluctuating from start-ups to start-ups, investing dedication, time and ambition into the pursuit of an idea that will turn successful and profitable. Richard Haas, who worked with Ford before moving to Silicon Valley and then with Tesla, and who is at the moment working with Mahindra & Mahindra, explained that Silicon Valley has a different model of stability than Detroit, arguing that Silicon Valley is characterized by certain cultural parameters where things are being recreated every few years.

By Gabriela Florea