/ Ford, News, Technology / Ford puts Focus on technology

Ford puts Focus on technology

Linked In Share
Ford puts Focus on technology

The US automaker has just unveiled a midlife restyle to its compact model, which is the brand’s No.2 seller in the European region. And, pun intended, the focus is now on technology.

Besides the usual design refresh, Ford also went a bit upscale, adding a fresh premium appeal to the model – and more importantly, has turned the new Focus into one of its most advanced cars to date.

Ford of Europe CEO Stephen Odell said that Focus is now “one of the most sophisticated mass-market vehicles” sold globally – adding besides the coveted 1.0-liter gasoline engine with CO2 emissions of 99 g/km another two powertrain options. Both have 1.5-liter and while the new 120 HP diesel mated to the Powershift automatic gearbox is 19% more efficient than the outgoing engine, the gasoline counterpart offers 150 HP and addresses the need for dynamism.

“We’ve responded to a clear customer desire for more simplicity inside the car, creating a clearer visual connection between the key components and significantly reducing the number of buttons in the cabin,” Ford of Europe design head Martin Smith said in a statement.

This means the interior has been finally revised – and the source of complaint of many customers – the Sync infotainment system upgraded to the smartphone-connected Sync 2, which comes with better voice function control and a new 8-inch touchscreen.

For the convenience of many, the automaker also equips the new Focus with a first – the new Perpendicular Parking tech that allows automatic parking into spaces side-by-side. Additionally, the system can warn of incoming traffic when exiting and the Active City Stop automatic braking system has been upgraded to work up to 50 km/h.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Tuesday, February 25th, 2014 - filed under Ford, News, Technology. Image credit: .
Linked In Share
Related Articles
focus refresh Technology


Discuss: Ford puts Focus on technology

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Alonso says ‘there is life after Ferrari’
Alonso says ‘there is life after Ferrari’Nov.8 (GMM/Inautonews.com) Fernando Alonso remains the big player as the F1 driver 'silly season' reaches its climax for another ...
Engine marques still arguing over 2015 ‘unfreeze’
Engine marques still arguing over 2015 ‘unfreeze’Nov.8 (GMM/Inautonews.com) Progress on the 2015 engine 'unfreeze' may not be as simple as first thought. Although F1's dominant ...
Caterham asks fans to fund Abu Dhabi comeback
Caterham asks fans to fund Abu Dhabi comebackNov.8 (GMM/Inautonews.com) As Marussia reaches the end of the line, fellow absent backmarker Caterham wants F1 fans to fund its ...
End of the line as Marussia ceases trading
End of the line as Marussia ceases tradingNov.7 (GMM/Inautonews.com) As 18 F1 cars practiced in Brazil, one of the absent teams came to the end of the line. The ...
Five insane rides from the 2014 SEMA Show – and a honorable mention
Five insane rides from the 2014 SEMA Show – and a honorable mentionThe Specialty Equipment Market Association (SEMA) is well known for its… show. It’s certainly not the only one, but it’s ...
First wrongful death ignition switch lawsuit gets 2016 date
First wrongful death ignition switch lawsuit gets 2016 dateThe first wrongful death suit against General Motors stemming from the well-known defective ignition switch debacle has been ...
DMC’s Lamborghini Aventador Edizione GT kit is extremely expensive
DMC’s Lamborghini Aventador Edizione GT kit is extremely expensiveA new upgrade package has been created by DMC for the Lamborghini Aventador, adding some visual tweaks and a significant power ...
European auto recovery still strong in October
European auto recovery still strong in OctoberEuropean demand finally picked up in all major western markets, save for France in October, with overall new car registrations ...
2015 Porsche Cayenne GTS going to L.A.
2015 Porsche Cayenne GTS going to L.A.Porsche will be introducing the 2015 Cayenne GTS at the 2014 Los Angeles Auto Show, in a world premiere. The 2015 Porsche ...
[VIDEO] Ferrari 458 Italia hits Lada, chases driver in Russia
[VIDEO] Ferrari 458 Italia hits Lada, chases driver in RussiaA driver of a Ferrari 458 Italia has crashed his ride into a Lada recently, in Russia, and he ended up chasing the driver. Car ...
Cadillac ATS-V to debut in L.A.
Cadillac ATS-V to debut in L.A.Cadillac has announced its plans to introduce the new ATS-V performance vehicle at the upcoming 2014 Los Angeles Auto ...
BMW i8 crashed in Thailand
BMW i8 crashed in ThailandA BMW i8 has been hit by a Nissan in Thailand recently but thankfully the damages are not that expensive. We are not sure if ...
Honda pledges $750 million to Canada’s Ontario factories
Honda pledges $750 million to Canada’s Ontario factoriesThe Canadian division of the third-largest Japanese automaker has announced it aims to invest 857 million Canadian dollars ($750 ...
[VIDEO] Datsun Go scores 0 “ZERO” stars in crash test
[VIDEO] Datsun Go scores 0 “ZERO” stars in crash testIn a recent crash test performed by Global NCAP, the Datsun Go hasn’t managed to score even 1 star as the small and cheap ...
[VIDEO] Lamborghini Aventador Liberty Walk shoots flames at SEMA
[VIDEO] Lamborghini Aventador Liberty Walk shoots flames at SEMALiberty Walk has brought its custom Lamborghini Aventador to the 2014 SEMA Motor Show. In case you have forgotten all about the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

F-150
Lamborghini Aventador Edizione GT dmc tuning 1
2015-Porsche-Cayenne-GTS-1
2015 ford mustang crash 1
jaguar xe coupe render 1
2015 ford edge 1
bmw x4 tuning ac schnitzer 1
Audi TT Roadster - production starts in Hungary Gyr 1
Volvo XC60 Ocean Race 1
2015 Audi Q3 facelift 1
Spy-Shots of Cars
2015 Hyundai Accent facelift 1

More automotive from inautonews
The Specialty Equipment Market Association (SEMA) is well known for its… show. It’s certainly not the only one, but it’s definitely the largest event – traditionally held during the first week of November. During that period, the Las Vegas Convention Center in Las Vegas, Nevada – which ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz GLA 220 CDI
Test Drive: Mercedes-Benz GLA 220 CDIThe Mercedes compact family has a new member – the adventurous GLA crossover. That means the lower-end of the luxury automaker’s lineup consists ...
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that rocked the auto industry ...
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety First wrongful death ignition switch lawsuit gets 2016 dateThe first wrongful death suit against General Motors stemming from the well-known defective ... [VIDEO] Datsun Go scores 0 “ZERO” stars in crash testIn a recent crash test performed by Global NCAP, the Datsun Go hasn’t managed to score even 1 ...
Safety Section