Ford puts Focus on technology image

The US automaker has just unveiled a midlife restyle to its compact model, which is the brand’s No.2 seller in the European region. And, pun intended, the focus is now on technology.

Besides the usual design refresh, Ford also went a bit upscale, adding a fresh premium appeal to the model – and more importantly, has turned the new Focus into one of its most advanced cars to date.

Ford of Europe CEO Stephen Odell said that Focus is now “one of the most sophisticated mass-market vehicles” sold globally – adding besides the coveted 1.0-liter gasoline engine with CO2 emissions of 99 g/km another two powertrain options. Both have 1.5-liter and while the new 120 HP diesel mated to the Powershift automatic gearbox is 19% more efficient than the outgoing engine, the gasoline counterpart offers 150 HP and addresses the need for dynamism.

“We’ve responded to a clear customer desire for more simplicity inside the car, creating a clearer visual connection between the key components and significantly reducing the number of buttons in the cabin,” Ford of Europe design head Martin Smith said in a statement.

This means the interior has been finally revised – and the source of complaint of many customers – the Sync infotainment system upgraded to the smartphone-connected Sync 2, which comes with better voice function control and a new 8-inch touchscreen.

For the convenience of many, the automaker also equips the new Focus with a first – the new Perpendicular Parking tech that allows automatic parking into spaces side-by-side. Additionally, the system can warn of incoming traffic when exiting and the Active City Stop automatic braking system has been upgraded to work up to 50 km/h.

Via Automotive News Europe