Ford announced it is extending its sponsorship of Europe’s most popular and prestigious club football competition, the UEFA Champions League, until June 2015.
One of the most popular sports competitions in the world, the UEFA Champions League was followed by more than one billion television viewers last season. “Our new three-year agreement shows how strongly we feel about this partnership. For a global company like ours, the UEFA Champions League is an ideal platform to connect with millions of people around common values. It is about the best-of-the-best on the ultimate stage, and that’s why Ford wants to be part of it,” said Stephen Odell, chairman and CEO, Ford of Europe.
The competition has a cumulative audience of more than four billion, more than half of which were outside of Europe. The 2010-11 competition attracted more than 500 million television viewers in Europe, 230 million in the Americas, 190 million in Africa and over 130 million in Asia.
“We are delighted that Ford has chosen to extend their agreement with UEFA and the UEFA Champions League for another three years. Ford has been a valuable partner of ours since the inception of the competition back in 1992. This renewal in our partnership further strengthens the close relationship we have,” said David Taylor, CEO UEFA Events.