Zoltan Brassai, the former general manager of the Romanian operations of the second largest US automaker, has joined the continental team as the Brand Director for Large Cars.
Ford, one of the two foreign automakers implicated in the Romanian automotive industry – the other one being Renault, through its wholly owned subsidiary Dacia – has recently announced that its Ford Romania National Sales Company has lost its managing director, Zoltan Brassai. He is the first East-European to clam an important role in the Ford of Europe ranks, now in charge of leading the company’s large cars division. He will be succeeded by Valerio Brenciaglia, 45, who joined Ford back in 1999 and held positions in the Sales, Marketing and Services division at Ford Italy, rising to become Field Operations Manager. He is no stranger to Romania’s internal market, after he was the sales and marketing manager at Ford Romania between July 2012 and September 2013. His declared objectives will be to consolidate the brand’s position in the country, as a strategic investor (the largest implication from a US company) all the while lifting the sales in both the retail and fleet segments.
The former general manager, Zoltan Brassai, will move to represent the wider interests of Ford Europe as the brand director in charge of large cars, commenting that his move there is auspicious thanks to the brand’s product offensive – he would be directing the strategy not only for models such as the new Mondeo, S-Max or Galaxy, but also for the Vignale upscale expansion or the introduction of the iconic, 50-year old, Mustang.