Ford announced its sales in the 51 European markets declined 1 percent (-1, 300 units) in November to 123, 700 vehicles.
In the first 11 months of the year though, Ford sales gained 2.5 percent (+35,500 units) for a total of 1,451,000 units.
“We’re pleased that we continue to see strong demand for new products like the Focus and C-MAX, and have been able to take advantage of growth opportunities in Germany and key Eastern European markets”, said Roelant de Waard, Ford Europe vice president for marketing, sales and services. “But the overall market in Europe remains challenging as consumer confidence has been dampened by the economic turmoil in the region,” he added.
In Germany, November was the 11th successive month of growth for Ford. Sales rose 6.5 percent last month, while market share totaled 7.4 percent. Year-to-date, Ford sales in Germany have increased 17 per cent (+34,700 units) to 239,700 vehicles, and market share is 7.4 per cent, up from 7.0 per cent for the same period in 2010.
Ford’s November market share rose in five of its traditional 19 European markets – Austria, France, Germany, Ireland and Switzerland – and in Turkey, Russia and Romania. Ford is the No.1 brand year to date in the UK, Hungary and Turkey, and is Italy’s top imported brand.