Ford’s overall vehicle sales in Europe totaled 74,000 units in January, down 22 percent.
The decline reflected the overall industry sales decline as well as key model changeovers such as Fiesta and Kuga, and reduced availability of large passenger cars.
“We expected a significant sales decline in January because we didn’t have full availability yet of the new Fiesta and Kuga, plus we had production limitations of our large cars,” said Roelant de Waard, vice president, Marketing, Sales, and Service, Ford of Europe.
De Waard said he is seeing strong orders for new products including the Fiesta, Kuga, B-Max, Transit Custom and Tourneo Custom, which should help Ford strengthen its position going forward. “We’re very excited about the early response to our new products. The new B-MAX is off to a fast start with 20,000 sold since October and orders are coming in strong for new Fiesta and new Kuga,” De Waard added.
Further new product launches this year include the Fiesta ST, Focus Electric, Transit, Transit Connect, Tourneo Connect and EcoSport, as part of Ford’s product acceleration in Europe that includes the introduction of 15 global vehicles in Europe within five years.