The US carmaker has just unveiled the updated Focus sedan model and restated its compact line was the global best selling nameplate for the whole 2013.
The Focus line is today one of the makers critical product lines, with the company aiming to strengthen its offensive in China and other emerging markets, while also focusing on sustainable growth in the traditional European and US markets.
According to data coming from R.L. Polk, for the second year in a row the Focus nameplate was the global best seller – with 1,097,618 vehicles delivered worldwide, a 8.1% growth from the 2012 figure of 1,014,965 cars.
“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford’s global marketing chief. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”
On the other hand, Ford has no room for errors in the very crowded compact segment, as the Japanese automakers like Nissan and Honda are pushing hard to snatch the global sales title. Meanwhile, Toyota as always disputes Ford’s title claims, saying its own Corolla nameplate is the leader if they take into account the sales of variants that are named differently but belong to the same product line.