/ Ford, News, Technology / Ford seeks improvements in its in-car technology

Ford seeks improvements in its in-car technology

Linked In Share
Ford seeks improvements in its in-car technology

According to Joe Hinrichs, Ford’s president of the Americas, the company is currently making much needed progress with its in-car technology entertainment systems, especially the functionality of MyFord Touch.

While many buyers today are seeking improved functionality and connectivity for their cars, aiming to maintain a high level of smartphone- car relation, early entertainment systems – like some versions of Ford’s MyFord Touch systems were met with universal customer critics.

Surveys conducted by J.D. Power & Associates and Consumer Reports, among others, revealed buyers fret the system, citing many malfunctions hit the system or the touch screens.

“We want to be industry leading and we’re not yet,” Hinrichs said, adding that today the MyFord Touch system has “dramatically improved”.

Ford, which is the second largest US automaker, sees in-car technology such as MyFord Touch and Sync as crucial to improving its sales, as buyers seek to be always connected in their car. A study made by consulting firm Accenture and released last December for example, sees such car tech the main selling point for 39 % of auto shoppers, while only 14% stick to the traditional performance measurements – like speed or power. Also, the company said it views the quality of its cars as “mixed” over the course of the last three years and even came up short of the plan of improvement in 2013.

Via Bloomberg

by Aurel Niculescu (my Google+) - Wednesday, April 16th, 2014 - filed under Ford, News, Technology. Image credit: .
Linked In Share
Related Articles
improvement my ford touch us


Discuss: Ford seeks improvements in its in-car technology

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Vettel ‘the right man for Ferrari’ – Ecclestone
Vettel ‘the right man for Ferrari’ – EcclestoneSep.19 (GMM/Inautonews.com) Bernie Ecclestone has named struggling world champion Sebastian Vettel as "the right man for ...
Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being ...
FIA backtracks on car performance radio clampdown
FIA backtracks on car performance radio clampdownSep.19 (GMM/Inautonews.com) The FIA has backtracked over its total clampdown on "performance"-related radio communications in ...
Next-gen Mitsubishi L200 to be offered as a Fiat too
Next-gen Mitsubishi L200 to be offered as a Fiat tooMitsubishi and Fiat have signed a partnership which will lead to the development of a midsize pickup truck by the Italian based ...
Lamborghini Veneno Roadster is looking for a new owner
Lamborghini Veneno Roadster is looking for a new ownerThe last example of the Lamborghini Veneno Roadster is currently looking for a new owner who will have to pay 5,700,000 EUR ...
2015 Vencer Sarthe supercar officially unveiled
2015 Vencer Sarthe supercar officially unveiledThe 2015 Vencer Sarthe has been officially unveiled by the Dutch based automaker and the model in question will go on sale from ...
Ferrari 458 Italia gets crashed beyond recognition, kills occupants
Ferrari 458 Italia gets crashed beyond recognition, kills occupantsOne of the worst crashes of a Ferrari 458 Italia is coming from Germany where the supercar combined with excessive speed has ...
[VIDEO] Audi TT-S gets tested by Autocar
[VIDEO] Audi TT-S gets tested by AutocarAutocar’s Matt Prior has recently went for a spin in the hottest version of the new-gen TT, for the moment at least, the ...
Five amazing new car exhaust pipes
Five amazing new car exhaust pipesThe editors at cars.com decided it’s time to relax, lean back and… see some amazing tail ends of today’s great rides. Yes, ...
Teenager borrows neighbor’s Lamborghini, gets killed in test drive
Teenager borrows neighbor’s Lamborghini, gets killed in test driveAn 18-year old kid has tragically lost his life in a test drive with the neighbor’s Lamborghini. A short test drive of a ...
US: Uber service hit by “gratuity” surcharge lawsuit
US: Uber service hit by “gratuity” surcharge lawsuitThe nascent industry of smartphone services that allow users to call in for rides is fiercely battled across the US and Europe. ...
French consortium outs new mass-market electric charging stations
French consortium outs new mass-market electric charging stationsA group of French companies headed by construction concern Bouygues has announced it has developed a new charging system for ...
2017 Mercedes-Benz E-Class spied
2017 Mercedes-Benz E-Class spiedThe future generation of the Mercedes-Benz E-Class has started its tests at the company’s headquarters in Stuttgart, as our spy ...
US: executives of Japanese suppliers indicted in price-fixing probe
US: executives of Japanese suppliers indicted in price-fixing probeAccording to the US Department of Justice a federal grand jury in Detroit moved to indict seven executives at two Japanese auto ...
[VIDEO] Lamborghini Aventador sets fire to itself
[VIDEO] Lamborghini Aventador sets fire to itselfA Lamborghini Aventador has managed to spice up an Asian wedding by setting fire to itself. Even if you are used to seeing the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Peugeot_2008_1
2015 Vencer Sarthe 1
ferrari 458 italia crash germany autobahn 1
chevrolet-corvette-z06-rear2015
lamborghini gallardo crash mount sinai 1
Spied 2016 Mercedes E-Class 001
ferrari fxx for sale dubai 1
Volkswagen Beetle GRC 1
Range Rover Evoque SW1 1
kia vehicles paris motor show 1
Scion x Riley Hawk Skate Tour xB
Volvo XC90 R-Design 1

More automotive from inautonews
The small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other occasions. The coordinates remain the same though; the model needs to prove its prowess in the crowded scenery of the fastest-rising segment in ...
read more
Inautonews Editors Section
Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other ...
Top 10 Ferrari F1 drivers No.1 Michael Schumacher
Top 10 Ferrari F1 drivers No.1 Michael SchumacherThe greatest driver of the modern age and perhaps the most complete off all-time he rewrote all the conceivable records in such a dominant fashion ...
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: GM CNG vansThe North American based automotive giant General Motors has recently issued yet another recall, ... Recall roundup: Toyota vehicles for fire riskThe Japanese based automaker Toyota has recently issued a recall for several of its vehicles ...
Safety Section