Ford Sees Unexpected Sales Increase in Coastal Markets image

Ford sees an unexpected increase in sales in coastal markets due to its multitude of car offerings.

Ford said that its revamped Fusion midsize car and Escape compact SUV and the new C-Max compact hybrid have seen unexpected sales in coastal markets such as Miami, Los Angeles and New York.

“It’s something I’ve never seen before; the numbers are that strong,” said Erich Merkle, Ford’s U.S. sales analyst, in a telephone interview.

Models such as the Fiesta, Fusion, C-Max and Escape have reached strong sales so far this year, most of the gains coming from the coastal markets. Last month retail sales for the Escape and Fusion increased 57% and 72% in these regions, adding San Francisco, Charlotte, Seattler, N.C. and Philadelphia.

The supersegment vehicles have seen the biggest increase in California, where Ford has lost small part of the market share. The automaker gaining market share in California, considered the largest auto market in the US, were Toyota, Honda, Chrysler and Hyundai.

GM will invest more than $200 million to aid dealers in the New York, California and New Jersey metropolitan areas update showrooms, move or even close them. According to GM’s facility improvement plan, 92% of the automaker’s dealers will renovate their stores by 2016.

Source: The Detroit News