Ford Motor Company reached a new milestone this week as it sold its 100,000th F-150 pickup truck equipped with a V-6 EcoBoost engine this year.
It’s the first time since 1985 that Ford sold that many V6-engined pickups, according to Doug Scott, group marketing manager for F-Series Trucks, quoted by the Detroit News.
Recently, about 40 percent of F-150 buyers have been paying an extra $895 for a turbocharged, direct-injection 3.5-liter V6 instead of going for the V8. The V6 EcoBoost engine was designed to deliver the power of a V8 but the fuel efficiency of a V6. Ford’s F-150 pickup truck is also offered with a conventional 3.7-liter V6.
Ford sold its first pickups with the EcoBoost V6 in late February. By May, 40 percent of F-150 buyers opted for the EcoBoost engine and the take-rate remained that high ever since. Due to increased demand, Ford ramped up production of the EcoBoost V6 engine two months ago.
At present, V6-engined F-150 pickups make up more than half of all the F-150s sold by Ford. The F-150 is built at the Dearborn Truck and Kansas City assembly plants.