Ford Simplifies Sync and MyFord Touch For the New Fiesta image

Ford plans to make its MyFord Touch infotainment more user-friendly and simplify its Sync voice activation systems for the new Fiesta.

Ford said it will make its MyFord Touch screen smaller, from 8 to 6-1/2inches, and simplify the Sync voice commands starting with the redesigned Fiesta, which is expected to reach dealerships during the second half of 2013. Sync was introduced in 2008 and now it will come with more natural voice recognition of commands and simplified Bluetooth phone pairing.

Sync will also offer simplified audio commands and improved voice recognition accuracy. The Fiesta and the new Transit Connect vehicle will be the first models to feature the new 6-1/2inch MyFord Touch screen. The change in MyFord Touch infotainment is part of Ford’s plan to reinvent the Fiesta subcompact.

The automaker already announced the model will come with a new design and a new powertrain option: the 1-liter EcoBoost engine. Ford’s evolving in-car technology strategy includes changes in MyFord Touch and Sync, the automaker being the first-to-market with many aspects of voice activation controls and in-car entertainment.

“SYNC has been integral to keeping pace with the consumer, delivering value through a constant flow of new features that keep them connected to their digital lives in a safer, simpler and smarter way while driving,” said Derrick Kuzak, Ford group vice president for Global Product Development.