The Ford Start Concept takes cues from other current industry trends- presenting a small urban oriented commuter that promotes efficiency and connectivity. As Ford describes at length, it should essentially cover all the concerns of the modern urban commuter and first time buyer.
Start, shown as a concept car at the Beijing auto show, has a 1-liter, three-cylinder EcoBoost gasoline engine that Ford says will have power equal to a 1.6-liter, 4-cylinder.
The concept shows a futuristic, bulbous design, with minimal grille and headlight apertures. The Start shows typical concept car flair, such as LED headlights and an overstyled interior, but we’re intrigued by the LCD in the dashboard, showing off an iPad-like set of icons.
Dubbed MyFord Mobile Concept for this application, it includes a smartphone dock and allows voice control of phone functions. Other handheld devices can be accessed as well via Bluetooth. Heating and air-conditioning functions can be adjusted by means of either console controls or voice commands.
At present, Ford has no plans to market a production version of Start.