Ford Strikes GM Unveiling New F-150 at Detroit Show image

Ford will unveil its 2015 F-150 pickup truck next month at the Detroit auto show, to compete with rival GM.

With the next generation F-150 Ford takes direct aim at GM’s new trucks, recently unveiled. Ford plans to launch the 2015 F-150 in the fall of 2014, while GM will bring its 2014 Chevrolet Silverado and GMC Sierra on the market during the second quarter of 2013. The full-size pickup segment accounts for 11% of the US auto market, and GM and Ford are the two rivals which lead the race for the first spot.

Capital analyst Brian Johnson said that even if GM’s new trucks will make the automaker more competitive in this segment, it will not be able to surpass its rival, unless Ford misfires on quality in its 2014 F-150 relaunch. According to Morgan Stanley, auto analyst Adam Jonas, the F-Series has been the US best-selling vehicle for 30 years and the Expedition model accounts for more than 90% of Ford’s global profit.

Now the two automaker brag about their vehicle’s fuel economy and power, with GM boasting about its trucks’ power, quieter cab and additional safety features, while Ford says that lighter materials make its new F-150 offer a fuel economy of 15% to 20% lower.