Ford talks about China and competition image

The American automaker seeks to hold on to at least 5% of China’s new car sales in the fourth quarter, doubling its market share from the end of 2011, according to the top official in the country.

David Schoch, chief executive officer and president of the automaker’s China operations said Ford ended 2011 with a 2.5% market share in China and 2012 with a 3.2% share. He also estimated that now Ford’s market share of China sales in the third quarter reached around 4.7 %. Schoch said that whn it comes to internal competitor, Great Wall Motor, China’s biggest-seller of SUVs, has the most traction among the country’s carmakers with established global ambitions.

“The one that’s probably one to watch is Great Wall,” he said, talking to reporters at the company’s headquarters in Dearborn, Michigan. “They seem to be coming up with good designs, quality. They’ve started to export.”

“As I look at the business plan that we’re working on now, and I take a look beyond that, it raises the question: ‘Do we need more capacity?’” Schoch said of Ford’s plans after 2015.

Deliveries in China jumped 51% in 2013’s first nine months to a total of 647,849 units, according to a company statement.Ford now has joint ventures in China with Changan Automobile for passenger cars and Jiangling Motors for the commercial vehicles unit. The US automaker has no plans to change its venture partners in the country, Schoch said.

Via Reuters, Bloomberg