Ford taps auto analyst to lead global strategy image

Ford Motor Co, the second largest US automaker, has named auto analyst and investment banker John Casesa as its group vice president, global strategy in a drive to fast-forward its “One Ford” strategy.

Casesa, who will start working for the automaker on March 1, is directly connected to Ford Chief Executive Mark Fields. He is tasked to lead the company’s business division which identifies and evaluates new opportunities for profitable growth and also directs investments into new products, technologies and business models, according to the automaker. The well-known “One Ford” strategy has focused on developing global models that can be delivered anywhere on the planet with minimum modifications – the plan is to cut down on duplicate models that hampered Ford’s global operations. Casesa, 52, worked as a senior managing director at Guggenheim Partners, where he was in charge of the investment services firm’s automotive activities.

According to a statement from the automaker, Casesa has been so far ranked an “All-Star” 11 times by Institutional Investor magazine, while other notable contributions he made include the participation in the design of the New York Stock Exchange’s qualifying exam for analysts – he was one of the founding members of the Exchange’s Research Analyst Qualification Exam Committee. Ford has been mulling a more concerted strategy for its products – for example the new generation of the now 50-year old Mustang nameplate has been introduced in numerous new markets, including for the first time in Europe or into right-hand drive regions.

Via Reuters