Ford’s Thai unit reported a massive 88 percent sales increase in 2012, with 54,865 deliveries in the South East Asian country.
It is Ford Thailand’s all-time best annual performance and it makes Ford one of the fastest growing automotive brands in the country.
The record year was driven by all-time best full-year retail sales for Ford Fiesta, Ford Ranger and Ford Focus, plus a strong full-year performance for the Ford Escape and early success of the recently launched all-new Ford Territory.
Ford closed out 2012 by celebrating its best-ever monthly performance in Thailand, with December retail sales soaring 234 percent to 7,210 units, led by all-time best monthly totals for the Fiesta, Ranger and Focus.
“We continued to make significant progress on our One Ford plan in 2012 and finished the year in record fashion. With each all-new global Ford vehicle that we introduce, we are connecting with new Thai customers in so many exciting and meaningful ways, which is helping to further drive the strength and appeal of our brand,” said Yukontorn ‘Vickie’ Wisadkosin, vice president, Marketing, Sales and Service, Ford Thailand.
Globally, the Ford Focus is on track to become the best-selling nameplate in 2012, while the Ford Fiesta is on pace to be the best-selling global B-Car, giving Ford the best-selling B and C-Cars in the world, based on the latest Polk global industry data through September.