As the European clients have been stormed away by the advent of the small SUV-crossover segment, Ford aims to attract many customers with the India built EcoSport.
While the company says it sees the model as a hit on the demanding European markets, it sees as its main problem the product supply constraint. As Barb Samardzich, Ford of Europe chief operating officer, sees it, the company expects demand to be much higher then the allocated 30,000 units coming this year from India.
“The EcoSport has the potential to become one of our best-sellers in Europe and volume will grow over time as we expand the range with more powertrain and trim options,” Samardzich said. “The success of small SUVs such as the EcoSport translates into higher discounts for mainstream subcompact hatchbacks.”
Ford of Europe’s COO thinks the model will also help the lower-end line of Ford products, as SUV’s are not that discounted – the European market sees a profit denting price war for mainstream models, although the latter seven months recorded a sustained sales growth.
The EcoSport sales will start this June in Germany, at a price of 19,200 euros for the range topping Titanium model, the only available at launch. After that, for 2014 Ford also has a very big launch coming in august – the launch of the facelifted Focus compact model, the second best-selling Ford in Europe, behind Fiesta.
Via Automotive News Europe