/ Ford, Industry, News / Ford thinks EcoSport SUV could be a hit in Europe

Ford thinks EcoSport SUV could be a hit in Europe

Linked In Share
Ford thinks EcoSport SUV could be a hit in Europe

As the European clients have been stormed away by the advent of the small SUV-crossover segment, Ford aims to attract many customers with the India built EcoSport.

While the company says it sees the model as a hit on the demanding European markets, it sees as its main problem the product supply constraint. As Barb Samardzich, Ford of Europe chief operating officer, sees it, the company expects demand to be much higher then the allocated 30,000 units coming this year from India.

“The EcoSport has the potential to become one of our best-sellers in Europe and volume will grow over time as we expand the range with more powertrain and trim options,” Samardzich said. “The success of small SUVs such as the EcoSport translates into higher discounts for mainstream subcompact hatchbacks.”

Ford of Europe’s COO thinks the model will also help the lower-end line of Ford products, as SUV’s are not that discounted – the European market sees a profit denting price war for mainstream models, although the latter seven months recorded a sustained sales growth.

The EcoSport sales will start this June in Germany, at a price of 19,200 euros for the range topping Titanium model, the only available at launch. After that, for 2014 Ford also has a very big launch coming in august – the launch of the facelifted Focus compact model, the second best-selling Ford in Europe, behind Fiesta.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Wednesday, April 16th, 2014 - filed under Ford, Industry, News. Image credit: .
Linked In Share
Related Articles
ecosport europe launch suv


Discuss: Ford thinks EcoSport SUV could be a hit in Europe

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Van der Garde hints at 2015 race seat
Van der Garde hints at 2015 race seatOct.20 (GMM/Inautonews.com) Just as news about Nico Hulkenberg emerged on Monday, Giedo van der Garde dropped a big hint about ...
Ferrari could be nothing without Formula 1 success
Ferrari could be nothing without Formula 1 successThis is the way founder Enzo Ferrari envisioned his company: build (race winning) racecars first, then translate all that racing ...
Cherokee sales show Jeep was spot on
Cherokee sales show Jeep was spot onThe oddly designed fifth-generation of the model was universally panned by Jeep enthusiasts because of the total departure from ...
VW aims for long-term profits
VW aims for long-term profitsThe German automaker has managed to overcome General Motors last year to snatch the second place among global automakers. But ...
2016 Audi A4 rendered
2016 Audi A4 renderedThe next generation of the Audi A4 should theoretically be just around the corner and the first rendering with the new model has ...
BMW 1-Series DTM Sport Edition goes official
BMW 1-Series DTM Sport Edition goes officialAfter officially pulling the wraps off a similar version of the M4 Coupe, BMW has just unveiled the so-called 1-Series DTM Sport ...
Russia: Lada’s foreign boss wants a sportier image
Russia: Lada’s foreign boss wants a sportier imageBo Andersson, president of AvtoVAZ – the parent of the Lada brand – says that among the many changes the No. 1 Russian ...
Bugatti Veyron Super Sport for sale
Bugatti Veyron Super Sport for saleAn impressive unit of the very rare Bugatti Veyron Super Sport is currently being offered for sale. We all remember the days of ...
[VIDEO] Audi RS7 Piloted Driving Concept laps Hockenheim on itself
[VIDEO] Audi RS7 Piloted Driving Concept laps Hockenheim on itselfAudi has made the impossible possible with the RS7 Piloted Driving Concept which managed to lap the Hockenheim on itself. The ...
GM sees China as critical market for intelligent autos
GM sees China as critical market for intelligent autosThe US automaker counts the Asian country as its largest single auto market, so there’s no surprise the company plans to bring ...
Europe: September car deliveries rise 6.1%
Europe: September car deliveries rise 6.1%The battered European region is continuing its recent recovery, with car sales edging up 6.1% last month on the continent thanks ...
[VIDEO] Ferrari LaFerrari drifting at Monza
[VIDEO] Ferrari LaFerrari drifting at MonzaThe newest video starring a Ferrari LaFerrari is showing the impressive hybrid supercar drifting at the famous Monza ...
Manny Khoshbin buys Porsche 918 Spyder
Manny Khoshbin buys Porsche 918 SpyderManny Khoshbin has recently placed an order for a Porsche 918 Spyder after being impressed in the hybrid supercar during a test ...
Tesla’s investors ready to rethink strategy
Tesla’s investors ready to rethink strategyThe California-based electric automaker ran a very successful initial public offering back in 2010 and investors have been ...
Recall roundup: 1.1m Volkswagen vehicles for rear suspension problems
Recall roundup: 1.1m Volkswagen vehicles for rear suspension problemsVolkswagen has just issued a new recall for 1.1 million vehicles in North America and in China because of some problems with ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2016 audi a4 1
BMW 1-Series DTM Sport Edition 1
bugatti veyron super sport black for sale 1
Audi RS7 Piloted Driving Concept 1
nissan micra cup race car 1
audi tt race car 1
BMW M4 DTM Champion Edition 1
Spy-Shots of Cars
mclaren trackday kyalami 1
sergio aguero lamborghini aventador 1
ABT upgrades the Audi S8 1
2015 Lexus LS 1

More automotive from inautonews
This is the way founder Enzo Ferrari envisioned his company: build (race winning) racecars first, then translate all that racing know-how to lavish luxury supercars that cost two arms and two legs. Last week, a very successful Ferrari period has ended – with longtime Chairman Luca di Montezemolo ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: 1.1m Volkswagen vehicles for rear suspension problemsVolkswagen has just issued a new recall for 1.1 million vehicles in North America and in China ... Recall roundup: 2015 Ford Mustang for airbag problemsFord has recently issued a recall for the new generation of the Mustang muscle car because of a ...
Safety Section