Ford of Europe is preparing to accept the changes of momentum in customer choice – and is going to cease production of the subcompact B-Max MPV at its factory in Craiova, Romania to make way for the new version of the EcoSport small SUV.
Thoroughly updated and ready for prime time everywhere – including America – the newly facelifted EcoSport will be manufactured for the European market at the company’s plant in Craiova. This also means the retirement from production of the B-Max model, which has been assembled there since 2012. Arguably, we’re not going to see a successor for the B-Max coming – a model that lacked the anticipated success, even though it had a clever door system to enable better access.
Moving on, Ford also announced it’s going to hire up to 1700 new workers for the Craiova plant – 976 had been announced back in April, another 200 were needed for the engine production unit and 500 new ones will be added to the vehicle production division. Ford is investing 200 million euros for the production of the EcoSport, expected to kick off later this autumn, with Ford acquiring the plant back in 2008 and so far investing more than a billion euros in its local production facilities. “By adding over 500 new employees we’ll be able to face demand for the EcoSport, as we’re talking about a segment with high dynamics,” explained John Oldham, president Ford of Romania.