Ford to Improve MyFord Touch System by 10% image

Ford announced it plans to increase by 10% the quality of MyFord Touch system.

The entertainment and navigation system, MyFord Touch, has been highly criticized for its quality, which has affected the company’s reliability rating. Therefore, Ford, the second-largest automaker in the US, decided to improve by 10% the quality of MyFord Touch navigation and touch-screen entertainment system by August 2013.

The criticism regarding the MyFord Touch system was the main reason for which the automaker has seen a fall in its North American quality in the past two years, compared with other global regions, according to Ford’s global product development chief, Raj Nair.

In November 2012, the US automaker reported 400 issues with the MyFord Touch system for every 1,000 cars. The company plans to lower that number to 360 by August 2013. The system was introduced in 2010 and by March 2012 the system reached 500 problems for every 1,000 vehicles. Although the car maker managed to reduce that number to 400 by November, there is still a lot to be done to regain its reliability.

The MyFord Touch system is considered by the Consumer Reports as cluttered and fussy, losing ground to other automakers which have managed to create easy-to-use systems. The problems with the system also made Ford drop in an annual survey on vehicle reliability.