Ford Motor Co, the US automaker on Monday said that will introduce 15 new vehicles in China by 2015. In addition, Ford will introduce 20 new engines and transmissions by 2015.
“Ford’s doing well in the United States, but globally, it’s got a lot of catching up to do,” Anwyl said.
The move will increase the fuel economy of Ford’s passenger vehicles in China by more than 20 percent by 2015 and reduce tailpipe carbon dioxide emissions by 20 percent.
The automaker will invest $1.6 billion to build four new facilities in China to triple its offerings in this crucial region where it holds less than 3 percent market share.
By 2013, the U.S. based carmaker plans to produce 1.5 million EcoBoost engines per year worldwide, with nearly 80 percent of its vehicles using the EcoBoost technology.
The all-new 1-liter EcoBoost engine will be built in China, as well, to power small and midsize vehicles to be sold in the region.
In China, Ford operates the Chana Ford Automobile Co joint ventured that build the Fiesta, Focus, Edge, and Mondeo. The Joint-Venture has nearly 350 showrooms, many in second and third-tier Chinese cities.