Ford plans to launch more than 15 new vehicles in the European market in the following five years, most of them with British-built engines.
This announcement was made by executive vice president of Ford Stephen Odell at the Future of Manufacturing summit, which took place at the Cranfield University. Odell added that the engines manufactured by the automaker in the UK, could power one third of Ford’s global vehicles in the near future.
To become a competitive automaker, Ford will make investments in new technologies, which will make its vehicles more appealing and the engines better-qualified for the company’s operations. Odell said that he is confident that the UK and European manufacturing will be able to survive under the appropriate business conditions.
Odell continued: “We expect Europe’s volume car makers, preferably encouraged and aided by Brussels, to follow the hugely successful American example and do what everybody knows needs to be done: to restructure, to cut excess manufacturing capacity and to reinvigorate their product range. And to develop industry-leading technology for the world.”
On another matter, last week Ford was sued by three drivers from Ohio who claim that the automaker’s six-cylinder EcoBoost engine is defective. According to the lawsuit, the 3.5-liter V6 EcoBoost engine shudders, shakes and then quickly lose power when drivers accelerate. The NHTSA received more than 100 complaints related to the V6 EcoBoost loss of power, but the agency has not opened an investigation and Ford has not recalled any vehicles.