Ford UK managed to increase its sales and share in January and February 2012, securing 14.5% of the February market, compared to 2.6% from the same month last year.
Mark Ovenden, Ford of Britain managing director, said: “Ford’s car range has started 2012 with a terrific performance that extends our UK lead in total car sales, and provides a good indicator for March, when sales are boosted significantly by the registration plate change.”
Although UK car sales last month were down 2.5% to 61,868 units, Ford car sales of 8,957 were up 18.8 per cent, from 7,542 in February 2011. Focus was the UK best seller in February, taking 6.0 per cent of the total car market, up from 3.9 per cent in February 2011. Ford’s best seller was Fiesta with 10,723 units from 8,248 last year. T he Light CV and Medium CV segments in which Ford competes were down 63.6% and 18.5%, respectively. Sales of Ford commercials in February were down from 3,371 to 2,333, compared with the same month in 2011. Ford’s share of light commercial sales for the year to date was 40.6 per cent, up from 19.2 per cent in 2011.