Ford unveils the 2013 updated F-150 full-size pickup truck image

Ford Motor Corp, on Monday unveiled its new (updated) 2013 Ford F-150 with some upgrades and a new Limited luxury edition, designed to ward off competition from improved trucks coming from General Motors and Chrysler.

The F-150 upgrades include cosmetic changes to the front end while inside the trucks have MyFordTouch with an 8-inch screen or the version of Sync that debuted on the new F-Series super-duty trucks with a 4.2-inch screen and larger manual knobs that can be used with work gloves.

The new F-150 also has available high-density discharge headlamps and some new wheels.
We’re always looking to up our game and will continue to do that,” Doug Scott, marketing manager for the Ford truck group, said in an interview.

F-150 style also is enhanced with new 18- and 20-inch wheels offered in various trim packages.
Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility.

New exterior colors for 2013 include Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic. Also new are a Steel Gray interior on Lariat and a Black interior for King Ranch, as well as a choice of Black or Pecan leather seating on the F-150 Platinum.

Engines and transmissions remain the same — sadly, still no diesel option in the F-150.
Since last year, up to 43 percent of all F-150s sold have EcoBoost V6 engines. More than half of the F-150s sold are equipped with V6 engines. The EcoBoost-powered F-150 has 365 horsepower and gets 16 mpg city and 22 mpg highway.

2013 Ford F-150 Engines:
3.7-liter four-valve Ti-VCT V6 (302 horsepower at 6,500 rpm) – 6.2-liter two-valve single-overhead-camshaft V8 (411 horsepower at 5,500 rpm) – 3.5-liter Ti-VCT EcoBoost engine (365 horsepower at 5,000 rpm).

Pricing hasn’t been announced yet, but the 2013 Ford F-150 lineup will go on sale late in the summer.