Ford Motor Co., the second-largest U.S. automaker, said it would protect its Ford script and oval logo from use by supporters of embattled Toronto Mayor Rob Ford.
Rob Ford, 44, yesterday signed shirts emblazoned with “Ford Nation” incorporating the automaker’s logo at a United Way charity event, the National Post newspaper reported. The mayor said for the first time yesterday he bought illegal drugs while in office after admitting last week to using crack cocaine and being drunk in public.
“Ford did not grant permission for use of its logo,” said Jay Cooney, a company spokesman. “We view it as an unauthorized use of our trademark and have asked it to be stopped.”
Ford reclaimed control of its blue oval logo last year after using it and other assets as collateral to borrow $23.4 billion in 2006, which allowed the company to weather the global financial crisis. The Dearborn-based company regained control after Moody’s Investors Service became the second major ratings company to upgrade the carmaker to investment grade.
Ford rose 2.3 % to $17.10 at the close in New York. The shares have surged 32 % this year, compared with a 25 % gain for the Standard & Poor’s 500 Index.