The American company, the U.S. pickup leader for more than three decades, will expand its F-Series truck line for the 2014 model year to protect a widening lead over its Detroit rivals.
The company announced eight new F-Series iterations, including an F-150 Tremor half-ton sport truck, set to stretch Ford’s pickup portfolio to the widest it’s ever been. The No. 2 U.S. automaker’s lead over GM and Chrysler expanded even as the duo introduced new trucks within the past year.
“We put so much importance on continuous improvement and making sure that we’re delivering a better solution to our customer every year,” said Doug Scott, Ford’s truck marketing manager. “It’s one of the reasons we have such an aggressive product cadence and it’s what really differentiates us.”
Ford redesigned the front end of its trucks with flashier headlamps last year and made extensive upgrades to their powertrains two years earlier. F-Series deliveries surged 21% to 559,506 this year through September. F-Series extended its lead over combined sales of GM’s Chevrolet Silverado and GMC Sierra trucks by 18% to 63,061. The F-Series’ advantage over Auburn Hills, Michigan-based Chrysler’s Ram pickups expanded by 19% to 296,719.
Ford declined to discuss plans for F-Series beyond the 2014 models, which go into production at the end of this month. The automaker’s 2007 sustainability plan called for Ford to take as much as 750 pounds (340 kilograms) out of each vehicle in its lineup, Scott said.
) - Thursday, October 17th, 2013 - filed under Ford
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