The American company, the U.S. pickup leader for over three decades, is set to expand its F-Series truck lineup for the 2014 model year in its move to protect the widening lead over its Detroit rivals.
The company has said there will be eight new F-Series variants, including an F-150 Tremor half-ton sport truck, which will augment Ford’s pickup portfolio to the largest it’s ever been. The No. 2 U.S. automaker’s lead over GM and Chrysler continuously widened even as the duo introduced new trucks within the past year.
“We put so much importance on continuous improvement and making sure that we’re delivering a better solution to our customer every year,” said Doug Scott, Ford’s truck marketing manager. “It’s one of the reasons we have such an aggressive product cadence and it’s what really differentiates us.”
Ford refreshed the front end of its trucks last year and overhauled extensively their powertrains just two years ago. F-Series sales jumped 21% to 559,506 this year through September. F-Series extended its lead over the combined deliveries of GM’s Chevrolet Silverado and GMC Sierra rivals by 18% to 63,061 units. The Ford F-Series’ lead over Auburn Hills, Michigan-based Chrysler’s Ram pickups was of 19%, with a total of 296,719 vehicles.