/ Ford, Industry, News / Ford’s Edge to attack European premium offerings

Ford’s Edge to attack European premium offerings

Linked In Share
Ford’s Edge to attack European premium offerings

As Ford prepares to launch its new generation Edge large SUV in the European region, the US automaker seeks to win customers from premium brands.

The large SUV is scheduled to reach European dealerships only late in 2015, but already Ford’s officials are making their plans into how to snatch buyers of medium-sized SUVs like the Q5 from Audi or the XC60 from Volvo – as they might consider opting for the US model, which is larger and more spacious.

The Edge, the first large SUV Ford offers in Europe after the retirement of the Explorer back in 2001 is an integral part of the company’s goal of returning to profit in 2015, with Jim Farley, head of Ford’s global sales and marketing, saying their model is after the likes of the market-leading SUV/crossovers from the German premium trio. According to company officials, the Edge five-seater is larger and more spacious inside than Audi’s seven seater Q7 SUV.

Ford aims to triple the 90,000 units figure made last year for its European SUV line-up by 2018, as the Edge joins the other offerings – the medium-sized Kuga and subcompact EcoSport, with Roelant de Waard, Ford of Europe’s head of sales and marketing saying the company expects the Edge to sell 20,000 units annually.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, June 27th, 2014 - filed under Ford, Industry, News. Image credit: .
Linked In Share
Related Articles
brand edge europe premium rivals sales


Discuss: Ford’s Edge to attack European premium offerings

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Skoda Fabia Combi officially unveiled
Skoda Fabia Combi officially unveiledSkoda has officially unveiled the brand new 2015 Fabia Combi, ahead of its public debut which will take place tomorrow, during ...
US: 2015 Corvette is a potential “felon”
US: 2015 Corvette is a potential “felon”Some of the US states could consider the 2015 Chevrolet Corvette is breaking the law: the all-new “Valet Mode” to blame for ...
Japan: September sales slip 0.8% on consumer tax impact
Japan: September sales slip 0.8% on consumer tax impactFollowing a first in years hike in the country’s consumption tax, Japan’s auto sales in September dropped, signaling a ...
US: Mercedes GLA crossover faces stiff competition
US: Mercedes GLA crossover faces stiff competitionAlmost a year ago, Mercedes-Benz introduced the CLA compact sedan on the US market and racked more than 30,000 units sold – ...
Report – Bugatti Veyron successor gets the green light
Report – Bugatti Veyron successor gets the green lightVolkswagen AG, as it’s nearing the completion of the promised 450 unit small series for the Bugatti model, has decided to make ...
GM ready for financial update
GM ready for financial updateGeneral Motors CEO Mary Barra and other top executives will be present at GM's Milford Proving Ground to update the investors on ...
Honeywell predicts global usage of turbo to surge
Honeywell predicts global usage of turbo to surgeTurbochargers are today used not only to further amplify engine power, but also as a great alternative to make a smaller ...
US: first woman to head a Ford dealership dies aged 84
US: first woman to head a Ford dealership dies aged 84Irma Elder, CEO of Elder Automotive Group, was the very first woman in America to own and head a Ford dealership in the Detroit ...
SGL Carbon to offer new shares to clear debt and fund investments
SGL Carbon to offer new shares to clear debt and fund investmentsThe company is one of the few to provide carbon fiber for use in the auto industry, and has decided to offer new shares to ...
‘Faster’ cars would make F1 ‘harder’ – Coulthard
‘Faster’ cars would make F1 ‘harder’ – CoulthardOct.1 (GMM/Inautonews.com) The best way to make F1 cars harder to drive is to make them faster. That is the view of retired ...
Nurburgring buyout deal set to collapse – report
Nurburgring buyout deal set to collapse – reportOct.1 (GMM/Inautonews.com) The fate of the German grand prix venue at the fabled Nurburgring is once again in serious ...
Father plays down ‘superstar’ Verstappen’s Suzuka debut
Father plays down ‘superstar’ Verstappen’s Suzuka debutOct.1 (GMM/Inautonews.com) Jos Verstappen has moved to ease the pressure on his son's shoulders ahead of the Japanese grand prix ...
Mercedes ‘can throw championship away’ – Marko
Mercedes ‘can throw championship away’ – MarkoOct.1 (GMM/Inautonews.com) With five full races to spare, Mercedes this weekend has its first opportunity to wrap up the 2014 ...
Kobayashi retains Caterham seat for home race
Kobayashi retains Caterham seat for home raceOct.1 (GMM/Inautonews.com) Kamui Kobayashi has retained his race seat at Caterham for his home grand prix this weekend. As the ...
Fiat deal with Luxembourg seen illegal by EU
Fiat deal with Luxembourg seen illegal by EUAccording to a statement from the European Commission, a tax break accord negotiated between a subsidiary of the Italian carmaker ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 skoda fabia combi 1
nissan gt-r crash new zealand 1
ARK Performance Hyundai Genesis 1
Spy-Shots of Cars
Spy-Shots of Cars
Spy-Shots of Cars
bmw m6 convertible vilner tuning stormtrooper 1
Mercedes-AMG Performance Studio C63 AMG Edition 507 1
2015 bmw m3 tuning morr wheels 1
Ferrari F40 goes camping 1
Facelifted Kia Venga 1
2015 ford mondeo uk 1

More automotive from inautonews
Skoda has officially unveiled the brand new 2015 Fabia Combi, ahead of its public debut which will take place tomorrow, during the 2014 Paris Motor Show. The Czech based automaker Skoda has finally put a stop to some rumors and renderings with the unveiling of the brand new 2015 Fabia Combi. The ...
read more
Inautonews Editors Section
Test Drive: Honda Civic Tourer 1.8 Executive MT
Test Drive: Honda Civic Tourer 1.8 Executive MT The new generation of the Honda Civic, has added, for the first time ever, an estate version, which is aimed towards families who aren’t exactly ...
Test Drive: Mercedes-Benz SLK 250 AT
Test Drive: Mercedes-Benz SLK 250 AT The new generation of the Mercedes-Benz SLK has been introduced back in 2010 and production began one year later. The roadster has seen the public ...
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATIC
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATICThe off-road adventure for Mercedes started in America back in 1997 with the introduction of the original M-Class generation. The model was notable ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Toyota Tacoma for rear suspension problemsToyota has issued a recall for the Tacoma pickup trucks because of a problem with the rear ... Recall roundup: Opel Adam and Corsa for urgent steering problemsOpel / Vauxhall has issued a global recall for the 2014 Corsa and Adam models because of a problem ...
Safety Section