Ford’s Edge to attack European premium offerings image

As Ford prepares to launch its new generation Edge large SUV in the European region, the US automaker seeks to win customers from premium brands.

The large SUV is scheduled to reach European dealerships only late in 2015, but already Ford’s officials are making their plans into how to snatch buyers of medium-sized SUVs like the Q5 from Audi or the XC60 from Volvo – as they might consider opting for the US model, which is larger and more spacious.

The Edge, the first large SUV Ford offers in Europe after the retirement of the Explorer back in 2001 is an integral part of the company’s goal of returning to profit in 2015, with Jim Farley, head of Ford’s global sales and marketing, saying their model is after the likes of the market-leading SUV/crossovers from the German premium trio. According to company officials, the Edge five-seater is larger and more spacious inside than Audi’s seven seater Q7 SUV.

Ford aims to triple the 90,000 units figure made last year for its European SUV line-up by 2018, as the Edge joins the other offerings – the medium-sized Kuga and subcompact EcoSport, with Roelant de Waard, Ford of Europe’s head of sales and marketing saying the company expects the Edge to sell 20,000 units annually.

Via Automotive News Europe