Ford Motor Company has reported a strong increase in European sales last year, also announcing it has become no. 1 brand for commercial vehicles in the region.
Ford sold a total of 1.3 million vehicles in its 20 traditional European markets last year, where it is represented through National Sales Companies. Across all 50 European countries, the automaker delivered 1.5 million units, up 10 percent, driving Ford’s market share up by 0.5 percentage points to 7.7 percent. Ford also says its commercial vehicle sales grew 23 percent last year on growing demand for the new and expanded Transit range and the Ranger pickup, with a 12.6 percent market share (Europe 20). “We’re especially proud that our commercial vehicle customers have made Ford Europe’s No.1 CV brand,” said Jim Farley, chairman and CEO, Ford of Europe. For both total vehicle and passenger car sales, 2015 was the best year since 2011, and also a record one for commercial vehicle sales since 2007 (Europe 20).
With sales of 311,700 units, the Fiesta is expected to have been the No. 1 top-selling small car in Europe, and the No. 2 best-selling car overall, for the fourth consecutive year. The SUV range also has been in high demand, up by 31 percent. Kuga deliveries rose 19 percent to 102,800 units last year, its highest annual volume since the first generation vehicle was launched in 2008.
As for the 2016 outlook, “we’re expecting great things from our SUVs in 2016 as we will soon have a complete range of vehicles in this dynamic growth segment,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “We’ll have a full year of the enhanced EcoSport; the all-new Edge coming on stream midway through 2016 and our popular Kuga as well.” The company expects to surpass 200,000 SUV sales for the first time in Ford’s history in Europe for the main European markets.