After the US automaker unveiled for the first time the Everest concept last year in Australia and brought a near production form to the Bangkok Motor Show in Thailand, it’s now showcased during the Beijing Motor Show.
Based on the Ranger T6 pick-up, the Everest previews a future seven-seater SUV that should be built especially for the ASEAN markets – and then later on released on a global scale.
Meanwhile, Ford – which is the foreign carmaker with the most rapid ascent in China brought the prototype to China because it also intends to locally produce it – together with its joint-venture partner Jiangling Motors. This would be an interesting move, since currently its SUV models are made in conjunction with Chongqing Changan Automobile.
As Ford managed to sell 271,321 cars in the first quarter alone in China, despite its rather late start on the local market is now trailing Japan’s Nissan and South Korea’s Hyundai – thanks to rising demand for the Focus nameplate and especially the company’s line of SUV cars.
As it passed last year on Toyota – the largest automaker in the world – for the first time in China, the US automaker is now poised to challenge Nissan and Hyundai to reach third spot in the market this year – behind only Volkswagen AG and General Motors. To reach its goals, the company is opening a new manufacturing facility and a transmission plant this year, with two more factories set to open in 2015.