The guys at Edmunds.com could be seen as having serious anger management issues, if the violence against a brand new, two-day-old $52,000 Ford F-150 pickup, was not done in the name of research.
But that was exactly the case with the two hard swings of sledgehammer taken against the new 2015 F-150 – which has its body made out of aluminum to be more lightweight and deliver better fuel economy. The question was this: how much pricier is to fix body damage of the new pickup compared to the regular steel counterpart, the 2014 F-150? Predictably, a lot. According to Scott Oldham, editor-in-chief of Edmunds.com, their plans to dent the brand new truck were established since September, when the car website ordered the four-wheel-drive Supercrew with the Lariat package. That’s because body repair costs are one of the big unknowns for the new truck – which is not only America’s most popular pickup, but also US’s best selling vehicle.
According to Oldham, the best case scenario was of 100% more and worst case of 200% more and the sledgehammer was “programmed” to hit a rear side panel that would need repairing, with technicians not being able to just replace the whole part. Total cost, after they found out they also damaged a LED taillight with a blind-spot sensor ($887) was of $2,938. “It came out really good,” comments Oldham. Naturally, a Ford spokesperson had a replica: “The Edmunds test with a sledgehammer tries to replicate damage from an extremely severe incident that only 1% of all F-150 customers annually would face.”