Well surprise, surprise – Ford has sold an average of 16 Focus RS examples each day at home in the United States since it was introduced last summer. Did anyone think that a car that proved so successful in Europe and has these performance credentials would flop there?
Since the introduction in the United States in the summer of 2016, Ford has already sold more than 3,500 units of the new Focus RS – after it became for the first time ever available at home, besides Europe and other parts of the world. California – the largest and most populous state in the US (also the one with the toughest green laws, but that doesn’t really matter for this story) is of course the biggest consumer – 627 examples were sold there, followed by Michigan, Texas, Florida and Pennsylvania, in this order, with 256, 244, 230 and 192 units, respectively.
“Sales momentum for the Focus RS has been incredible in the U.S. for the first six months. Uniquely for a performance vehicle, we haven’t seen any sales decline during the winter months, but rather customer interest has picked up thanks to AWD availability”, comments Ford’s Focus Marketing Manager, Jessica Bishop. We’re still baffled with the fact that Ford execs in the US were surprised with its success – considering fans have been asking for the introduction of the Focus RS in the US ever since the original model came out and made European owners specifically hot hatch happy.