Ford said that this year so far it has sold more hybrids than in 2010, its previous year of record hybrid sales.
Ford’s strategy to introduce more hybrids paid off, as customers were attracted by the C-Max Hybrid, C-Max Energi and the good looking new Fusion Hybrid and Energi. In 2010 Ford sold 35,496 hybrids and sales through May are expected to reach 37,000 hybrids, which would be a 375% increase compared with the same period last year.
“We’re working tirelessly to get as many hybrids to the market as we can right now to meet this unprecedented customer demand for our electrified vehicles,” said Erich Merkle, Ford U.S. sales analyst, in a statement. “The success we are experiencing with hybrids is energizing the whole company.”
Ford is still behind Toyota in hybrid sales in the US but its market share continues to go up from 3% in 2012 to a record 15.5% through April 2013. Customers are drawn especially by the Ford C-MAX Hybrid and Ford Fusion Hybrid, with sales keeping steady at 67% and 63% respectively. The Ford Fusion Energi plug-in hybrid, launched in February, is expected to have reached its best month ever this May.
“Our all-new electrified vehicle lineup is drawing new customers to the Ford brand,” said C.J. O’Donnell, Ford electrification group marketing manager. “We are growing our business by providing fuel-efficient products that don’t force customers to compromise the design, technology and comfort that are available across the Ford lineup.”