Ford said it sales in China almost doubled in January compared with the same period last year, due to increased demand for its Focus sedan.
Ford said it sold 61, 475 vehicles in China last month, an increase of 98% from January 2012. Passenger vehicle sales increased 135% reaching 44,439 units and commercial vehicle sales were up 42% to 17,128 units. Ford expects total vehicle sales in this country this year to surpass 20 million vehicles for the first time in the company’s history, as the economy shows signs of recovery, according to reports from the China Association of Automobile Manufacturers.
Ford plans to boost sales in China, the world’s largest automarket, by introducing two SUV models by the end of this year. Ford started selling the Kuga in January and now it plans to introduce another China-manufactured SUV by the end of March, called the EcoSport. The automaker also imports two other SUV models, the Explorer and the Edge. In 2012 Ford sold 296,360 Focus sedans surpassing GM’s Chevrolet Sail and Buick Excelle, becoming the best-selling vehicle in China.
In 2014 Ford will introduce the luxury Lincoln brand in the Asian country, 15 new models by 2015 and increase the number of its dealerships to almost 700 in the following 2 years, according to Marin Burela, president of Ford’s joint venture in China.