Ford’s Market Share in Europe Up for May image

Ford’s newly launched products helped the automaker increase its market share in May.

Last month Ford sold around 100, 000 vehicles in Europe, a decrease of 2.2%, but still better compared with the 6.2% fall recorded in May 2012.

“We’re starting to see a positive trend emerge over recent months with our new Ford vehicles driving share gains – and especially in the all-important retail arena,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. ”With the full market launch of the new Fiesta, Kuga, B-MAX and more, we expect our retail share to continue to improve.”

In May, Ford’s total vehicle share reached 8.3%, an increase of 0.3 percentage points and the highest level reached by the automaker since 2009, helping the company strengthen its position as the second best-selling brand in Europe. The retail share for passenger vehicles was 8.7% in May and 8.4% for the first five months of the year, while commercial vehicle share hit 9.2% for both May and the first five months.

The US automaker sold more than 6,000 B-Max MAV units and 32,000 units so far this year, and 5,400 Kuga SUVs in May and 21,400 units year-to-date. Last month Ford’s commercial vehicle sales hit 15,300 units, due to increased demand for the Transit, Ranger and Transit Custom.