Ford’s newly launched products helped the automaker increase its market share in May.
Last month Ford sold around 100,000 vehicles in Europe, a decrease of 2.2%, but still better compared with the 6.2% fall recorded in May 2012.
“We’re starting to see a positive trend emerge over recent months with our new Ford vehicles driving share gains – and especially in the all-important retail arena,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. ”With the full market launch of the new Fiesta, Kuga, B-MAX and more, we expect our retail share to continue to improve.”
In May, Ford’s total vehicle share reached 8.3%, an increase of 0.3 percentage points and the highest level reached by the automaker since 2009, helping the company strengthen its position as the second best-selling brand in Europe. The retail share for passenger vehicles was 8.7% in May and 8.4% for the first five months of the year, while commercial vehicle share hit 9.2% for both May and the first five months.
The US automaker sold more than 6,000 B-Max MAV units and 32,000 units so far this year, and 5,400 Kuga SUVs in May and 21,400 units year-to-date. Last month Ford’s commercial vehicle sales hit 15,300 units, due to increased demand for the Transit, Ranger and Transit Custom.