The race for the title of best-selling muscle car is taking another turn, swinging after the first five months of the year in favor of the iconic Ford Mustang, but the Camaro rival is gearing up for the sales launch of an all-new generation.
The muscle car coming from the Dearborn-based automaker have jumped 55 percent at home in the US during the January to May period, outselling its closest rival, the Chevrolet Camaro for the first time since the latter was reestablished back in 2009. After the first five months, the Mustang was delivered in 56,571 units while Chevrolet only sold 33,982 Camaros, shows data coming from Autodata Corp. The Dodge Challenger was not far in third place, with 30,166 vehicles. The great start this year for the Mustang is easily attributable – the new generation turned 50 years-old and came with a massive redesign and the new 2.3-liter EcoBoost four-cylinder has attracted a crowd of younger buyers, particularly in Southern California. Ford said the blistering pace would be maintained in June, with around 40 percent sales growth but industry observers say the Mustang should not be crowned title winner for the year too fast.
That’s because the fresh sixth generation Chevrolet Camaro is coming later this year. “The newness certainly helps vehicles in this segment,” comments Matt DeLorenzo, managing editor at Kelley Blue Book. The most important factor might be a new segment of buyers – not the usual V8 dwellers that only take the car out of the garage during weekends. The millennials – the buyers in their early 30s – might be the deciding factor, as they opt for the efficient four-cylinders and improved fuel economy to be able to drive their muscle cars on a regular basis.