Ford of Europe’s planned coupe project has been put on hold because of ongoing concerns about Europe and the global economy, Edmunds reports.
Ford had envisioned a new coupe positioned beneath the Mustang, with the future model’s design to be inspired by the 2011 Ford Evos Concept, premiered at the Frankfurt Motor Show. According to insiders quoted by Edmunds, Ford’s European division needs a more glamorous model. However, Ford’s CEO Alan Mulally rejected the coupe proposal, on the basis that the market for such models is currently too uncertain for the coupe to be viable.
The car was supposed to use one of Ford’s core global platforms, but it’s not clear how big, expensive and powerful the coupe would have been. Although the next Mustang has been developed for global sale, Ford of Europe believes its sales potential will be limited on the continent due to its size, price and high fuel consumption.
However, Ford feels the need for a halo car within its European range, which is increasingly dominated by MPVs and SUVs. Driving dynamics is a key attribute of the Ford DNA and the automaker suffers as the only sporty models in offers in Europe are the ST versions of the Fiesta and Focus.