The second largest US automaker recently announced that its third-generation Sync 3 infotainment system would make its official debut later on this summer as an available option for the 2016 Ford Fiesta and Ford Escape.
The new, improved infotainment system is designed as a replacement of the MyFord Touch infotainment system that has been panned by frustrated users and lowered Ford’s overall quality level. On the other hand, even as consumers argue that today’s infotainment systems are harder to operate and often unreliable, seamless connectivity of personal devices, especially smartphones, in a personal car has become a crucial purchase argument. Ford’s latest generation, dubbed Sync 3 is now billed as being faster and more intuitive – with fewer voice commands needed to place a call, change music or enter a navigation destination. Ford also elected to part ways with Microsoft as the developer behind the software of the infotainment system, choosing instead Blackberry’s QNX system for Sync 3. Now the touchscreen can be swiped, pinched and scrolled in a way resembling modern tablets, while the system connects to the applications used by the owner’s smartphone through the AppLink function.
“SYNC always has been about providing a safer way for our customers to connect their smartphones in order to keep their eyes on the road and hands on the wheel,” comments Mark LaNeve, the automaker’s US marketing chief. “Customers continue to tell us they want this technology, and they want it to be fast and easy to use.” The Sync 3 comes with not just new software, but also new hardware, featuring an embedded wireless receiver that enables it to access software updates over the air.