Volkswagen has named the former development chief from Audi to lead Bugatti and Bentley, the third change in top management for the two brands in the past three years.
In June 2013 Audi’s R&D boss Wolfgang Duerheimer has left the company due to some differences with staff and starting June 1 he will be named head of Bentley and Bugatt and replace Wolfgang Schreiber who will take a leading role in the VW group.
Duerheimer, 55, started his career in 1986 at BMW AG and in 1999 joined Volkswagen’s Porsche, being responsible for development and research. During Duerheimer’s time at Porsche, the automaker introduced several new series and models which strengthened the brand, such as the Cayenne SUV and the 918 Spyder.
This is the second time when Duerheimer serves as CEO for Bugatti and Bentley. In February 2011 he led the two brands for 19 months, replacing Franz-Josef Paefgen who retired.
Although the two ultra-luxury auto brands, owned by Volkswagen since 1998, accounted for almost 0.2% of last year’s global vehicles sales of 9.73 million, Bugatti and Bentley offer the German group technical prowess and carry out important research tasks, such as those on lightweight contruction.
by Mircea Serafim
) - Tuesday, April 15th, 2014 - filed under Bentley
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